About
We make good companies visible to AI.
Cited shows marketing teams how AI assistants talk about their brand, and what to do about it.
1,200+
marketing teams use Cited
40M+
AI answers analyzed
+180%
average increase in AI mentions within 60 days
5
AI models tracked every day
Founded
2025
Team
24 people
Based
Remote, Europe and North America
Funding
Seed, 2026
In 2025 our founders ran growth at a B2B software startup. Search traffic held steady, but demo requests from new buyers kept falling. When they asked prospects how they found vendors, the same answer came back again and again: “I asked ChatGPT.”
So they checked. Their product was missing from almost every answer, while two larger rivals showed up every time. No tool could show them why, or what to change. So they built one.
Today Cited checks AI answers every day for more than 1,200 marketing teams. We still believe what we believed then: the best product should be easy for AI to find, understand and recommend.
01
Show the evidence
Every number in Cited links back to the AI answer and the sources behind it. No black boxes.
02
Earn it, don’t game it
We help brands get recommended by being clear and credible, never with spam, fake reviews or tricks.
03
Small teams first
We build for lean marketing teams: a useful audit in minutes, not a six-week setup.
The people behind Cited.
Marketers, researchers and engineers who have all lost a deal to an AI answer.
Elena Marchetti
Co-founder & CEO
Tomás Rivera
Co-founder & CTO
Maya Lindqvist
Head of Content
Daniel Osei
Research Lead
Priya Nair
Product Manager
Sara Kim
Head of Design
Jonas Weber
Founding Engineer
Amara Okafor
Customer Success Lead
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